Some of the Tasks Associated With SEO
Keyword research: By studying how keywords and phrases are typed into search engines, we are able to determine a starting point for what will work on your website to attract the exact customer you seek.
Keyword insertion: There is no way around it. Write really good copy. Keywords are indexed by Google Bots as they are taken from the text that is visible to your site visitors. The more concise, informative and relevant the text, the better your site will do in searches. As Google’s algorithm evolves it is more capable of gleaning context for the keywords. In other words, well-formed sentences and surrounding copy is crucial. Lists of keywords no longer hold weight.
Page titles: We create a custom page title for each page. Having all page titles the same is a no-no.
Page descriptions: We create a custom description for each page describing the most important stuff on that page.
While we’re doing this, we’re checking grammar and spelling, typos, clarity, and consistency.
Headlines: We make sure they make sense and draw the visitor into the text. We also use sub-heads to allow readers to skim the content quickly.
Alt tags: We add descriptions to each graphic and photo to ensure that Google can see what they’re about. Google can’t see pictures, so we need to describe them.
Links: We ensure that they are not broken, that they lead to where they say they do, that they are relevant to what’s on the page.